Dimond Hospitality Consulting Group

Hotel Turnaround Strategy

 

"NOW MORE THAN EVER!"

The Dimond Plan

A Hotel Turnaround Strategy

A successful hotel has more than one person responsible for its success, however, those that fail usually have one person or leader who is responsible for its failure.


While no leader can single handily create a successful hotel – the wrong leader vested with power can single handily bring a hotel down.

Anticipating the future with your management team far outweighs
continual quick fixes for the present.

How to tell if the right people are in the “Key Seats”.

If there are no agreed upon road maps, scorecards, rewards and consequences, there can be no meaningful communication, no motivation, no profitable growth and no fun.

Some hotels were failing well before the recession.

Prevailing or Failing has more to do with what you do to yourself than what the outside world is doing to your hotel.

Not all hotels deserve to last.

Points of Difference 

  • On-going (life-style) way of doing business vs. quick fix prescription
  • Built in flexibility
  • 80 to 500 rooms
  • Limited-service or full-service
  • Easily understood-Initially coached by mentor/facilitator
  • "Baton" eventually passed to General Manager
  • Driven by people - not - procedures
  • Involvement = Commitment
  • Replaces top-down diagnosis & prescription
  • Prepares staff to deal enthusiastically with CHANGE
  • Provides essential elements of self-evaluation and periodic monitoring of performance

The Benefits
  • Improves productivity
  • Lowers turnover
  • Increases market share
  • Improves product quality
  • Improves guest service
  • Collects critical data & information
  • Provides an individual hotel-level “Strategic Business Plan”

The Process

Elicits personal dedication of management group via plenary and individual coaching sessions. Personal roles in process causes personal stake in outcome.

  • Planning stage
  • Implementation stage
  • Monitoring for success

1st - The Planning Stage
  • Looking ahead- discovering strengths, weaknesses, opportunities,& threats
  • Looking around - collecting relevant data on competition, trends, market share
  • Alternatives & decisions- establishing priorities
  • Assessments - what needs to be done, by whom, and ….by when.
2nd - The Implementation Process
  • Producing the marketing plan
  • Constructing the financial plan (Budget)
  • Sharing the vision
  • Setting relevant, realistic & achievable goals
  • Goal achievement - rewards & consequences
3rd - Monitoring for Success
  • Periodic monitoring - planning & reviewing
  • Replaces outdated subjective employee evaluations
  • Trigger points - self-correcting options


For Additional Information on The Dimond Plan©, please contact:
Drew Dimond - 615.353.0033
drew@dimondhotelconsulting.com