Hotel Turnaround Strategy |
"NOW MORE THAN EVER!"
A successful hotel has more than one person responsible for its success. No leader can single handily create a successful hotel.
Anticipating the future with your management team far outweighs continual quick fixes for the present.
If there are no agreed upon road maps, scorecards, rewards and consequences, there can be no meaningful communication, no motivation, no profitable growth.
Most Plans Sit in Binders on Shelves
- On-going (life-style) way of doing business vs. quick fix prescription
- Built in flexibility
- 80 to 500 rooms
- Limited-service or full-service
- Easily understood-Initially coached by mentor/facilitator
- "Baton" eventually passed to General Manager
- Driven by people - not - procedures
- Involvement = Commitment
- Replaces top-down diagnosis & prescription
- Prepares staff to deal enthusiastically with CHANGE
- Provides essential elements of self-evaluation and periodic monitoring of performance
- Improves productivity
- Lowers turnover
- Increases market share
- Improves product quality
- Improves guest service
- Collects critical data & information
- Provides an individual hotel-level “Strategic Business Plan”
Elicits personal dedication of management group via plenary and individual coaching sessions. Personal roles in process causes personal stake in outcome.
- Planning stage
- Implementation stage
- Monitoring for success
- Looking ahead- discovering strengths, weaknesses, opportunities,& threats
- Looking around - collecting relevant data on competition, trends, market share
- Alternatives & decisions- establishing priorities
- Assessments - what needs to be done, by whom, and ….by when.
- Producing the marketing plan
- Constructing the financial plan (Budget)
- Sharing the vision
- Setting relevant, realistic & achievable goals
- Goal achievement - rewards & consequences
- Periodic monitoring - planning & reviewing
- Replaces outdated subjective employee evaluations
- Trigger points - self-correcting options
|
