Dimond Hospitality Consulting Group has experience in analyzing the incremental impact that could occur as a result of granting a license to operate a hotel when the same brand already exists within a certain radius of a proposed hotel or a conversion opportunity. We have been engaged by objectors to the license award as well as by the brands.
Following our estimate of vulnerable room nights we further examine other components of incremental impact including frequent stay award programs, vulnerability of existing customers, as well as both hotels proximity to demand generators of hotel guests. DHCG has performed impact analysis related to virtually every major chain as well as law firms representing litigants.
