Eminent consultants tell me that niche consulting or consultants who specialize have a better chance for success than the generalist. Here’s a quick story about a classic.
My wife and I had the privilege of having dinner at my hotel with Red Adair. Red did one thing. He extinguished oil well fires and capped them off – anywhere in the world.
His most famous quote was “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” I love that quote, but here’s one that I love equally.
During an interesting and enjoyable evening, his response to a question I posed blew me away. I asked Red how he charged for his services.
He replied, “when Mr. Shell Oil asks you to put out the fire and cap off a well he never asks the price.”
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